The atelier
Lada Komarova
A fashion designer, not a technologist. The studio is run the way an atelier is run: by hand, to measure, with the customer in the room.
The story
I have spent my working life as a designer. My label, DELADA, taught me everything this studio rests on: that making is thinking, that fit matters more than fashion, and that the customer’s own material is where the work begins.
I am not technical. I never learned to code, and I still haven’t. When AI arrived I approached it the only way I know — as an atelier tool, like a good pair of scissors. I briefed it, corrected it, held it to my standards. Everything I teach here, I first built myself that way: this website included.
That is why the studio exists. If I can build working tools from what I know, so can you — and you already carry more material than you think.